Chatbots as a distribution strategy for media companies
Several publishers — from The New York Times, The Washington Post, Forbes, and CNN to Quartz, Mic, TechCrunch, and Fusion — have already experimented with varying forms of chatbots on various messaging platforms and even Singapore Government has embraced this latest addition.
we’ll continue to see publisher experiments with bots — the explosive growth of mobile messaging is only going to continue, and what better place for a media company to be than where users are already spending most of their time?
Chatbots represent an attractive distribution opportunity for publishers. It’s a way for you to get stories to your audiences in a context that’s already familiar to them, without needing to compel them to download yet another app that gets uninstalled or subscribe to another email newsletter that gets ignored.
When it comes to bot functionality, simple is fine — maybe even preferable. It’s good enough for your first bot to send users a daily digest.
Articles shared via Messenger bot should ideally be in Facebook’s Instant Article’s format.