Ecommerce MasterClass

Start your online business – straight from the horse’s mouth

  • 10 Years of Ecommerce Experience
  • Work on your idea or business
  • Ecommerce Expert Guidance

Program Outline

Product

  • Cost per acquiring one customer
  • Cost per action calculation
  • New idea search
    Unlocking the customer value chain decoupling, market networks & niche market
  • eCommerce business model General retail model, subscription drop shipping & virtual products
  • Cost structure & pricing
  • Addressable Market Size
  • Mindset – offline model is not to replicated
  • Evaluating market viability
  • Conducting competitive analysis
  • Customer segments persona & pain points

Portal

  • Self-hosted vs hosted
  • Setting up your store
  • Development basics
  • Cost of development
  • Online marketplace and Fulfillment services (amazon FBA, and noon)

Promotion

  • Sales funnel (customer acquisition & retention)
  • Sample ads & content (best creative examples)
  • Content asset collection method
  • Pillar page search optimisation & google shopping
  • Social commerce & advertising
  • Chatbot referral engagement Campaigns -viral co-efficient
  • First 1000 customers plan
  • Email automation

Place

  • Automate shipping and collections
  • Payment gateway options Paypal and other lean payment options

People

  • Required skillsets (Graphic, copywriting development, strategy, community)
  • Tools for automation

Schedule

5 Sessions

Modules
Product1st
Portal 2nd
Promotion 3rd
Place 4th
People5th